For all the negative press reports about the general state of the economy over the last couple of years, there is one market segment that continues to Sizzle, the Tablet market for 2012 and into the future.
We all certainly know about the success of the iPad and Android Tablets. But why all the Hype and rapid sales growth now? Simply, there is a far greater variety among tablet choices as new, and often cheaper, devices crowd onto store shelves.
“Tablets continue to captivate consumers, and as the market shifts toward smaller, more mobile screen sizes and lower price points, we expect demand to accelerate in the fourth quarter and beyond,” Tom Mainelli, IDC’s research director for tablets, said in a statement.
IDC now predicts that for 2012, tablet shipments worldwide will hit 122.3 million. This is up a bit from their earlier forecast of 117.1 million units. Apparently, things are looking bright for the recent Holiday consumer spending spree.
“Android Tablets are gaining traction in the market thanks to solid products from Google, Amazon, Samsung, and others,” Mainelli said. “And Apple’s November iPad Mini launch, along with its surprise refresh of the full-sized iPad, positions the company well for a strong holiday season.”
It is always interesting to hear about the claims of both Amazon and Barnes & Noble that they announced recently about early holiday activity, with each claiming, respectively, a doubling of sales of Kindle and Nook devices over the Black weekend. The latest iPad Mini, meanwhile, got off to a strong start a few weeks earlier.
But at the same time, the iPad is taking a bit of a hit on market share currently, because of the various new Android Tablets. In this latest IDC report, it now expects Android’s worldwide tablet share for 2012 to reach 42.7 percent, up from 39.8 percent in 2011, as Apple’s tablet OS share slips to 53.8 percent in 2012, compared with 56.3 percent in 2011.
Looking into 2013 and into the future, IDC also raised its forecast for worldwide tablet shipments to 172.4 million units and said that by 2016, shipments should reach 282.7 million units. And by that time, IDC predicts, both Apple and Android will see slippage in their hold on the overall tablet market, to 49.7 percent for Apple’s iOS and 39.7 percent for Android.
If that downward slippage becomes reality, blame Microsoft. Windows Tablets, including the newly released Windows 8 and Window RT devices, are getting a stronger grip on the market, growing from a combined 2.9 percent predicted for this year to 10.3 percent in 2016.
The ARALOC Mobile Content Management & (DRM) Digital Rights Management Security Protection Platform supports organizations in their content distribution, mobile and security protection needs for the varied mobile operating systems and varied mobile devices. The ARALOC Product Technology Success is in direct correlation to the accelerated growth of the Tablet market for the Apple iPad. iPhone and Google Android Tablets & Smartphones. Also, ARALOC supports multiple file formats including Video, Audio, MS Office, varied graphic file formats and now HTML5!