The Global Tablet Market has a New Leader – Android surpasses iOS in yet another Global Tablet Market Share Report

Where is that new iPad Mini? Google and others are giving Apple a serious run for its money.

mobile tablet graphic

Similar to the way it has taken over the global Smartphone industry, analysts’ reports are showing that Android is doing the same thing for Tablets now.
A leading mobile consulting firm, Canalys has just published a new report stating that Android has overtaken iOS in the global Tablet market.

During the second quarter, the report found that Android accounted for 53 percent of the market share – primarily because of devices with 9-inch or smaller screens.  Samsung, Amazon, Lenovo and Acer all saw shipment gains by 200 percent each on a year-over-year basis.

What is surprising here by comparison, Apple iPad shipments dropped by 14 percent, with Apple’s overall market share falling to just 43 percent.

Most important, without a new iPad or iPad mini anywhere on the horizon (despite rumors abound about what next generations iOS will look like), the days of iPad market dominance are all but over — at least for the near future.

Canalys analyst James Wang remarked in the report, “When Apple does decide to refresh its iPad range it will not experience the buzz of previous launches.” This is a major statement when you consider the market dominance of the iPad against competitors since the introduction of the tablet devices.

Certainly the Android ecosystem and platform still has various issues to be addressed in the future, to continue to surpass the Apple iPad in overall customer satisfaction and market share.
Tim Shepherd, a Canalys senior analyst also projected in the report that we will “see a substantial increase in the quantity, as well as the quality, of apps built or optimized for Android tablets over the next 12 months, as Google brings more attention to them through improvements to the Play store, and as the addressable base of devices continues to soar.”

The Tablet market overall did well with more than 34 million tablets shipped during the quarter, up 43 percent on an annual basis.

Other market intelligence consulting firms are also affirming that Android is taking over the Tablet market.   According to the Strategy Analytics second quarter report published on Monday, Android accounted for 67 percent of worldwide tablet shipments in Q2.

Both iOS and Windows declined to 28 percent and 4.5 percent of the global market share, respectively.   This will be interesting to follow over the net couple of quarters to assess if Apple can stop the decline and begin to regain some market traction.

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