THE STATE OF MOBILE APP MARKET FOR 2019

Global app store consumer spend reached $101 billion in 2018, up 75 percent from 2016. This figure is expected to exceed $120 billion in 2019.

Globally, on a category level, games accounted for 74 percent of consumer spend in 2018.  Also, it is estimated that China accounted for nearly 40 percent of total consumer spend in 2018.  Non-gaming apps only accounted for 26 percent of consumer spend, but this was up from 18 percent in 2016 and largely due to the growth of in-app subscriptions.

Consumers Spent $101 billion in app stores, and averaged three hours per day in mobile. Time spent in-app grew 50% from 2016 to 2018; downloads up 35% over the same period.

Mobile Monetization Impact:

  • Mobile consumed 62% of global digital ad spend in 2018, up from 50% in 2017.
  • 60% more apps will monetize through in-app advertising in 2019.
  • Video Is King: In 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile!

Mobile Is Non-Negotiable for Gen Z: Members of Generation Z (ages 16 to 24) spend 20% more time in apps than the rest of the population.

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