Category Surface

THE STATE OF MOBILE APP MARKET FOR 2019

Global app store consumer spend reached $101 billion in 2018, up 75 percent from 2016. This figure is expected to exceed $120 billion in 2019. Globally, on a category level, games accounted for 74 percent of consumer spend in 2018.  Also, it is estimated that China accounted for nearly 40 percent of total consumer spend […]

The Tablet Market Update

Some recent analysts’ reports show that Apple has not been able to increase its share of the tablet market with the iPad family.  The recent launch of the iPad Pro initially provided Apple a chance to define large-screened tablet computing to Apple’s advantage, but the company thus far has not delivered a compelling message to […]